Official Press Release
For Immediate Release
January 18, 2001

ADV Films Announces Release of
Arc the Lad

ADV Films is proud to announce the home video release of Arc the Lad, the
latest series from the #1 anime distributor in North America. Fans of
action, anime and games alike will run to the shelves when the hit
Playstation® game comes to home video in a stunning new animated series!

Join Elk, the youngest member of the Hunters Guild, who finds himself
propelled into an epic odyssey across a mysterious world in search of the
enigmatic outlaw known as Arc The Lad. Together with the mysterious Lieza
and the powerful warrior Shu, Elk must defeat a sinister organization that's
creating half-human monsters and find his way to Arc, whom Elk believes
responsible for the destruction of his village! Mutants and assassins
abound in the spectacular premiere volume of Arc The Lad!

This March, ADV Films roles out the best in video game based anime
entertainment with Arc the Lad!!! This action-packed thrill-ride of a show
will be available on English-dubbed VHS ($19.98 s.r.p.) and DVD ($29.98),
which will include both the English version and the original Japanese
edition with English subtitles.

ADV Films, the premiere label of A.D.Vision, Inc. formed in 1992, is North
America's #1 distributor of top-of-the-line Japanese animation ("anime"),
with titles such as Sailor Moon, Samurai X and Neon Genesis Evangelion. ADV
Films, along with distributing top-quality, computer-animated titles such as
ReBoot® and Weird-Ohs(tm) and the live-action sci-fi hit Farscape, also
produces American and Japanese live-action programming for theatrical and
broadcast release. Check out ADV Films on the web at www.advfilms.com
<http://www.advfilms.com>.

ARC THE LAD
Running Time: 75 minutes; Rating: 15+

Pre-Book Date: 2/13/01
Street Date: 3/27/01

Format SRP
VHS $19.98
DVD $29.98